A Note From Us
Hello from the Both Feet Media team! Thank you for visiting and welcome to our new website. We’re very excited to launch our new business and wanted to share our first blog to tell you more about Both Feet Media and why we’re here.
We formed this company with the aim of helping small UK businesses to effectively establish or enhance their digital presence. The COVID-19 pandemic has affected the way in which businesses operate and interact with their customers, forcing many – who may have been reluctant to embrace digital prior to the pandemic – to shift their focus entirely online but without the luxury of time to carefully plan and execute their launch into the digital world.
The most important questions that businesses new to digital need to consider are:
- Where do I need to be present online?
- Where are my customers spending most of their time online and how can I best reach them?
- What messaging do I need to apply?
- How are my competitors answering these questions?
Knowing how and why consumers behave when they’re online helps businesses to make strategic improvements and achieve the best digital positioning possible. One of the first steps in answering these questions is for us to map out your buyer personas and their user journey. Buyer personas are characters created to represent different members of your target audience.
We’ve fought hard to win the insights gained from industry applied experiences in digital marketing, education and creative fields to understand exactly what your customers need to see and hear from you. With a business intelligence driven approach, we deliver this information to you in a way that you’ll be able to consume and absorb, giving you the confidence to take the remaining steps yourself. To help you begin this journey, we’ve put together a three step process.
After you’ve taken our 3 Steps To Digital, you will be fully informed about your industries needs in relation to your online presence, your own digital footprint and the digital footprint of your competitors. You will receive a complete, expertly prepared digital strategy that you can adopt and execute yourself or have our team execute and manage for you. There are a range of different skill-sets required to execute a digital marketing strategy.
Here’s what we offer:
- Your Digital Footprint Audit
- Competitor Digital Footprint Audit
- Digital Marketing Strategy
- Social Media Management Packages (including content creation, engagement and growth, paid campaign management)
- Content (Copy) creation and professional editing
- CRM Setup
- Email Marketing
Here’s what our carefully selected, tried, tested and trusted partners offer:
- Logo design and branding
- Website design and development
- Technical SEO
- Google AdWords
- Video creation
Here’s who we offer it to:
- UK based SMEs (small to medium enterprises) new to digital
We love all things digital and we’re here to help. So if you’re a UK based SME and you’re new to digital, why don’t you head over to our home page and take Step 1 for free!