Google’s plan to phase out Third-Party Cookies for Chrome, announced in 2020, will come into play late 2023, with the aim of creating a more private digital world for tracking individuals on the web, with more control over how a users data is used and stored. This will not come as a shock to the […]
Is Traditional Marketing Dead?
Although traditional marketing is not dead, it is not as valuable as it used to be. Nowadays, consumers are more engaged with the digital world, but that doesn’t mean traditional marketing isn’t important. Traditional marketing is an umbrella term used to describe a range of offline media, such as TV, radio, billboards, newspaper and print […]
Zero Party Data – What Is It and Why Is It So Important?
I attended the virtual AdWorld conference, and the buzzword ‘zero party data’ was frequently mentioned during the conference. Zero party data isn’t a new term – it was first mostly hyped by Forrester Research but has come to the forefront as a priority element in digital strategy and is gaining more attention and focus than […]
Why is it important to celebrate Pride?
I love to write, and I’ve been tasked with sharing a blog about something close to my heart. Tomorrow marks the start of Manchester Pride, so I feel it’s appropriate for me to share the true meaning behind this grand celebration and why it’s an important event for the LGBTQ+ community. For the LGBTQ+ community, […]
Tom’s Decision to Pursue a Career in Digital Marketing
I’m gladder than ever that I deferred my studies to follow my passion for marketing. I was first introduced to marketing while studying the topic as part of an Events Management course at Manchester Metropolitan University. I realised my passion for digital marketing specifically and so decided to kickstart my career within this field. But […]
Digital Marketing Trends to Look Out For in 2021
The digital marketing landscape is ever-changing. Digital marketing enables small and mid-sized businesses, in a more localised market with smaller budgets, to compete for their share of consumers. For smaller and mid-sized businesses to stay relevant and effective, it is important to keep ahead of the latest marketing trends. Here’s a selection of the latest […]
Amazon Branding Survey : What are the Direct Branding Limitations for Amazon sellers?
We’re discussing Amazon a lot because as both an eCommerce Retailer and an eCommerce Marketplace, Amazon has captured, satisfied and converted so many consumers during the pandemic. Other retailers are now faced with the dilemma of considering whether to join as a seller and compete within the ecosystem of Amazon’s marketplace or to look at […]
Should I Join the eCommerce Marketplace as a Seller?
If you’re a brick-and-mortar retailer now faced with the eCommerce switch, which, according to data published by IBM, has accelerated by five years since the COVID-19 pandemic outbreak was announced, you’ve possibly been faced with the dilemma of whether you should be starting your own eCommerce website or if joining as an eCommerce marketplace seller on […]
What can we learn from Amazon about the power of brand awareness and brand loyalty during the pandemic?
During such turbulent and unpredictable times brought by COVID-19, business owners unwittingly found themselves in crisis adaptation mode. The pandemic placed businesses under a test of dedication towards ethical business practice and corporate social responsibility. According to Edelman Trust Barometer (2020), 52% of consumers agreed that brands must prioritise the well-being and financial security of […]
A Note From Us
Hello from the Both Feet Media team! Thank you for visiting and welcome to our new website. We’re very excited to launch our new business and wanted to share our first blog to tell you more about Both Feet Media and why we’re here.