30 Apr 2021
Amazon Brand Awareness Panic Buying Consumer Behaviours

What can we learn from Amazon about the power of brand awareness and brand loyalty during the pandemic?

During such turbulent and unpredictable times brought by COVID-19, business owners unwittingly found themselves in crisis adaptation mode. The pandemic placed businesses under a test of dedication towards ethical business practice and corporate social responsibility. According to Edelman Trust Barometer (2020), 52% of consumers agreed that brands must prioritise the well-being and financial security of […]

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