Customer Relationship Management
Every business has a database of existing and prospective clients. Traditionally this would have been stored on paper, in a filing cabinet. A system which eventually transitioned to electronic format and is now known as a database. For small businesses this often begins life as a simple spreadsheet but as the business grows, the spreadsheet can limit the insights and leverage that it can gain from its customer and prospect records, therefore limiting its growth. Here is where the power of CRM takes over.