Google’s priority is the user, and with so many unethical and aggressive techniques practiced over the years, it’s a great thing that Google updates their ranking rules (algorithm) constantly to ensure the businesses appearing on page 1, truly are the best fit for the users query. And to ensure they haven’t achieved that position through SEO cheats, Google makes hundreds of changes each year.
When it comes to SEO, it really does pay to work with a technical SEO team, as they’re best positioned to maintain optimisation based on Google’s latest algorithm switch. And when we say ‘technical SEO’, we mean an SEO Engineer with the technical capabilities to apply comprehension of hands-on site based changes, analyse and draw insights from analytics, monitor advanced search behaviour, and to periodically reassess the changing marketplace.
With so many updates to command, vital changes could be missed. Google’s priorities change and so your SEO (Search Engine Optimiser) must constantly change their technique to match Google’s rules in real time.
SEO is worth it. Google knows what the user wants and therefore it is worth maintaining ongoing SEO to ensure the best possible experience for the user. SEO will not only deliver relevant website traffic but it will also increase the likelihood of conversions and repeat business.
Given that only 1 in 4 users click past the first page, the vast majority of people will be most likely to ‘click through’ to a website positioned on Google’s first page only.
When was the last time you checked page 2, 3 or 4 of the Google results that matched with your query?