How Is Social Media Used For Business?

Business Social Media

Let’s start with the stats. The number of monthly UK active internet users is currently around  54.21 million. Eight out of ten people have a smartphone and 66% of Brits regularly use social media. You, yourself, will likely have a social presence on several social media platforms. Social media influences the purchase decision of around 75% of consumers. It’s the first place most consumers turn, to research and to reinforce their final purchasing decision. Social media offers businesses a platform to advertise and communicate their story and offering. It’s a place to build brand awareness, client satisfaction and customer loyalty.

Frequently asked questions about Social Media For Business

Which social media platforms should I focus on?

Social media allows businesses to connect with current and potential customers in a targeted and personable way. But with so many platforms to choose from, which platform is best?  There’s no ‘one size fits all’ answer to this, because there are so many variables to consider.

One of the first roles of your Digital Marketer should be to map out your buyer personas and the user journey of each. A buyer persona is a character taken from your target audience that represents one of your ideal customers.  By identifying the buyer personas of a business and their customer journey the appropriate channels to reach them can be established. If you’re a UK based SME, head over to our home page and take this first step with us 

What are the biggest social media challenges for businesses?

Social media platforms make constant changes. One of the biggest challenges is being able to keep ahead of the latest algorithm update and the new features that emerge. It can be tough knowing how to reach and engage your target audience with the best content to build a loyal following. It really does pay to work with a team with social media expertise across different platforms, with the knowledge and capacity to grow your social presence through the right branding, communication, content strategy and delivery.


If you’re a UK based business we’re here to help you. Using our 15+ years of industry applied digital and creative experience, we have designed a process and service to help your business thrive in the digital world. Head over to our home page and take STEP 1. Answer some simple questions about your business to receive a phone or email consultation (you choose) and we’ll suggest the next best steps for you to achieve digital success. For anything else, CONTACT US to speak with a member of our team.


  • Digital Footprint Audit (Website, SEO, Social Media, Search, Reputation)
  • Digital Marketing Strategy
  • Competitor Analysis
  • Social media management packages (including post creation, engagement and paid campaigns)
  • Content creation and professional editing
  • Email Marketing
  • CRM Setup


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